
I went to The Manila Peninsula last night for the 1st Globe Tattoo Tatt Awards to support my most favorite band in the entire planet, Up Dharma Down. They were nominated under the Indie Rocker category. Other notable Independent artists like Johnoy Danao, Giniling Festival, JR Aquino and Paramita were also nominated.
Yes, the band was up against the industry’s crème-dela-crème, but I am certain that they had this in the bag from the moment they were named one of the finalists. Why? Because Up Dharma Down has alwys been an 'online' band. In 2005, they started spreading their music by putting up a MySpace page and creating a Yahoogroups where the band actively interacted with their fans.
From MySpace and Yahoogroups, the band crossed over to the now more popular Facebook, Twitter, YouTube and Tumblr and still garnered an amazing number of followers that liked, tweeted and reblogged pictures, audio post, videos fan arts etc.
The band had also been actively tweeting back to their fans who send them tweets, posting updates on Facebook, and sharing exciting news on Tumblr.
I have never seen a band that is so connected with their fans online like Up Dharma Down.
All of the nominees under the Indie Rocker category performed at the show. Armi, Ean, Paul, and Carlos were the last artist to perform among the nominees. The reason: because Up Dharma Down is Tatt Award’s Indie Rocker of the year!

Everyone at the event cheered when they were announced as the winners. I was among the fans who nominated them for the category. I cannot explain how happy I felt (like that moment when I had the answer to the question 'how to find my ring size') when they were finally announced as the winner. It’s like I won the lottery! :D
After the event, the band invited me to join them for dinner. Here I am with Armi after that yummy dinner. :)








